fb white twitter white google white linked white

CitrusKiwi's Web Design, Internet & Marketing blog

Get hints and tips about web design, SEO, and things internet. We also discuss online security issues, showcase new client websites and offer hints on marketing and networking.

6 easy tips to supercharge your website

New Years' resolutions are a great thing... IF you carry them out. As Saint Bernard of Clairvaux (probably) wrote, "The road to hell is paved with good intentions"! No plan is bad, but a pla...
Continue reading
  26 Hits

Follow-up for Power Networkers

I have to admit, I can be bad at following up after a networking event. Kind of dumb really. I invested, at the very least, the time and gas to go there, but don't follow up. Now sure, I may have been...
Continue reading
  38 Hits

Braveheart on life

In the classic, but alas, factually incorrect film "Braveheart", on the eve of his execution William Wallace utters a very stirring line, "Every man dies. Not every man really lives." And Mark Twain s...
Continue reading
  24 Hits

8 simple website tips for 2019

Happy New Year (almost)! I know it's a cliche sort of thing, New Years resolutions. I also know that most of us end up breaking all our well-meaning promises to ourselves. This year, along with t...
Continue reading
  10 Hits

I'm probably going with another company...

Ever had this situation... You meet a prospect, who we'll call (very novel!!), John, and it seems your pitch went well. Then you ring back a few days later and they say, "Yeah, I'm probably going to s...
Continue reading
  55 Hits

A referral is a referral right?

When is a referral not a referral? When it's a lead, a lead being slightly more than a cold call. At worst, a referral should be a warm call, and, if we, the referral giver, do our job right, it shoul...
Continue reading
  60 Hits

Reasons why your competition may be outranking you

Ever searched for "<business type> near me" or "...closest"? Google Trends  shows that those searches have double in the last 2 years. These searches aren't pitting your business against th...
Continue reading
  152 Hits

Crypto-blackmail - yet another email scam

 We're all told to be vigilant about internet scams, and to safeguard our online profiles. But, in trying to do this, have we unwittingly exposed ourselves more than we already were? A few years ...
Continue reading
  308 Hits

Credit card processing woes

When we began CitrusKiwi 9 years ago, no merchant processor would touch us. No surprise really. Brand new company, owner brand new to the USA, no credit history. We had a lot going against us. So we w...
Continue reading
  271 Hits

Are phone videos OK to use on websites?

One thing is for sure, video is IT! As the Boomers and the Gen Xers become much less of a driving force in the buying market, those in the know see a new trend in how the up-and-coming purchasers - th...
Continue reading
  225 Hits

EU, GDPR and you

Today, May 25 2018, marks the introduction of a new law in the EU regarding privacy of data. For most of my clients (primarily based in the USA and some in New Zealand and Canada), the EU seems an awf...
Continue reading
  256 Hits

How do you handle a situation where someone has made up a story and falsely accused you of things that NEVER happened on social media?

First rule of ANY review - good or bad - is to reply PROFESSIONALLY, HONESTLY and COURTEOUSLY. There are 4 reasons for this. First, you encourage those who have left positive reviews by thanking them ...
Continue reading
  167 Hits

Yelp, Manta and Google are always asking me to use their services. How can I use these services for a better online presence?

There is no one right answer. How you can get clients is geographic, demographic and industry related. A properly constructed and optimized website is the foundation for any marketing strategy. Yes, I...
Continue reading
  157 Hits

3 free & easy Windows productivity tweaks for 2018

Over the New Year I added a new SSD drive to my computer. Nope, THAT wasn't free, but it was pretty easy, AND it is FAST! In case anyone's interested, I bought a 1Tb Samsung 850 PRO III SSD. Note, get...
Continue reading
  295 Hits

Desktops/laptops/brick and mortar still popular shopping

If you're like me, you'll have heard that around 90% of all buying decisions start with an online search. And about 60% of those searches are done on mobile devices. A recent survey of 1000 people has...
Continue reading
  1234 Hits

Backups

A couple of times in my computing life, I've had that sinking, cold pit in my stomach where I realized that I've lost data and have no backup. It's not a fun moment, but, fortunately for me, the data ...
Continue reading
  1214 Hits

What to look for in your SEO company

SEO is one of those industries which has, somewhat fairly, developed a bad reputation as a bunch of "snake-oil" salemen (and women!). How so? If you have a business email you'd have, at least in your life, gotten an email (usually from some foreign company) promising #1 on page 1 of Google - guaranteed! The problem is, no one can guarantee such results (at least shortterm) as no one but Google knows their algorithm that does the ranking. SEO usually takes time and the client needs to view this as an investment and know that they are trying to help their business for the longterm. The bad news/The lies "Guaranteed" results are only achievable one way - scamming the system. The problem with this is that Google is smart. They'll catch you. Guess what happens to your ranking then? That's if they don't totally ban your site from their index. Get...
Continue reading
  1299 Hits

Health Care Data Breaches

While Healthcare isn't what we do, data security, and online security in general, is something we're very interested in. I got an email from IDShield today as part of my membership (IDShield is part of the LegalShield umbrella which we are affiliate, and recommenders, of. I thought it so important that I've added as a post so all my readers can be warned - cybercrime is huge and getting bigger. Is your healthcare data for sale? There are, alledgedly, 655,000 patient records for sale on a dark web marketplace. The hacker who's selling them, claims they are from 3 separate healthcare databases. Healthcare ID theft is the golden goose of ID theft. Steal someone's credit card details and you can sell them for $50-100 - limited life, limited value. But get hold of someone's medical ID - that's worth thousands to sell, and even more to use. Read the whole...
Continue reading
  1163 Hits

Passwords and how to store them

Passwords and how to store them Just recently, one of our clients had their GoDaddy account hacked. The hackers, fortunately, only pointed the domain at a random Vietnamese hosting company - it could have been much worse. However, the client had to go through all the hassle of being without a site for over a week, and dealing with getting access to their account so I could reset their settings. It could have been so much worse though. 2-step authentication If you have an account (like GoDaddy's) that offers 2 step authentication, turn it on. This sends a text to a specified phone number which the person trying to log on must enter to get in. It's a great layer of security, and simple to set up. Is is more painful for you to then log into your account(s)? Of course, that's the point. However, it sure beats being hacked!...
Continue reading
  999 Hits

Press "1" for English...

Feeling a little low today? Try this link to cheer you up - never fails with me! Warning, you may need an Australian slang book handy. https://www.youtube.com/watch?v=syPSHe0kzMs How many times, have you phoned "customer service" and gotten someone you cannot understand. As an "import" it probably happens to me a little more, especially if that call center is based in the South, Though I rang DirectTV last week and got a very helpful girl based in Mississippi, and, while she had a strong Southern accent she was very understandable. Everything we do in business, especially how we interact directly with client and potential clients impacts our businesses. I cannot understand why companies have "customer service" departments where the customer is clearly unimportant and service is a superfluous word. Yes, no doubt they are cheaper than hiring an American with English skills to do it, but does anyone in management or...
Continue reading
  1101 Hits

Get our newsletter

fb white twitter white google white linked white

Promotions

501C - GET 1/2 OFF

Find out how your school, charity, club or other non-profit or not-for profit can take advantage of this offer.

DO WE QUALIFY?

Contact Us | Custom web design packages | Our work

Copyright © CitrusKiwi Web Solutions LLC 2009 - 2019. All Rights Reserved.

Messenger