Every website has them (or should - it's one of the most common ways a visitor will interact with your website). But, so often, people don't fill out online forms. There can be a number of reasons why a site visitor doesn't fill out a form.
- They visited your site to get contact information only
- They visited your site to find your address or directions
- They found the information they wanted :-)
- You didn't have the information they were looking for :-(
Did they make it to your form?
Before we blame the form, you need to know if your visitors are even making it to your form.
Do you? Just because you have a form, or 5, or 20 forms on your site does not mean people will either fill one out or that they even got there in the first place! Knowing this information is vital before deciding on a course of action to boost form completion.
CTAs - do you have them? CTAs (Calls to Action) are links to your form, and more than an entry in your main menu. You should have extra links/buttons throughout your website's pages encouraging visitors to take action - fill in a
