I get asked a lot about domain names and their importance in SEO. So, to answer this I say, "Yes, it's nice to get your keyword or phrase in your domain name, but not critical." Let's face it, most keyword domain names are long gone - even the .biz, .info, and .net versions. You could do one with a hyphen in it, for example, www.cheap-pet-food.com, but that can be confusing for surfers to remember. However, you could grab that and point it to your main site to, hopefully, capture some results from it.

New v old domain names

There is definitely some advantages about buying an old domain name as opposed to a brand new one; but also some drawbacks.  The big advantage of an older domain name is that the search engines have, historically, weighted them because of their age and so you get a boost.  Google has hinted, starting from last year, that they may be reducing the weight they place on domain name keywords, which does, honestly, make sense.  With all the "good" ones gone, it's kind of sad for new companies who can't take advantage of this.

However, there are some pitfalls to buying old domain

If two more-or-less equally skilled people start an Internet business, why does one flop miserably, yet the other become a roaring success? Is it a secret weapon - a magic bullet - that others are yet to discover? It sometimes seems like that, but you'd be wrong.

Here are 5 characteristics which anyone can use to help improve their online (or offline for that matter) promotion. You'll find these traits in most all successful on line marketers. They are:

Organized

They have a plan!  Sounds like a no-brainer, but so many businesses approach the task of promotion haphazardly, with no clear idea of where they are going. You must get down ON PAPER (well, OK on you computer at least) a checklist of tasks and activities for each day of the week. Then, in the words of Nike, "Just do it!"

It should be a simple system that you work on every day, as it will keep you on track; and away from distractions. As Harvey Mackay said, " If you fail to plan, then you plan to fail." However, if you fail to use that plan, you're also planning to fail.

Consistent

Read and research, research and read. Learn from

Did I give away my feelings? My wife's always says I wear my heart on my sleeve! :-) Yeah, well IE is dead... yet... but I'm looking forward to the day when surfers wake up to the fact that they very likely aren't seeing the site that the web designer intended they see. Remember seeing this ridiculous image plastered around the web? It's sad to realize that some designers went out of their way to coddle Microsoft and it's disastrous set of web standards. Becuase of IE we have tags like <strong> whereas everyone else was using <b> to get text into bold. Why? Probably because they (Microsoft) could, they didn't care, and a huge number of end users didn't know. But, for the design world, it just created unnecessary work.

So, seeing as I've upgraded to Windows 7, and it doesn't run IE 6, 7, or 8, I was faced with running a virtual machine on my existing computer, or buying an old junker that had XP (probably MS's best OS yet) running on it. I opted for the latter. All this to make sure that the sites I'm designing for my clients run properly on a dwindling browser

Panda, Venice, Caffeine and Vince - what do they all have in common? Answer - Google. They're all Google algorithms from 2009 to the present.So, who really cares?

What's in a name?

Nothing really, as Shakespeare penned, in Romeo and Juliet, "What's in a name? that which we call a rose, By any other name would smell as sweet;" It's not the name that has the impact, it's the code behind it. Earlier this year, some of the Google updates caused terrible ranking damage for some sites. Personally, we've seen rankings decrease on some sites and increase on others. And yet we do the same sorts of SEO on each site we manage. And we're not the only ones confused. Going onto big SEO discussion sites, such as http://www.seomoz.org/, you'll find forums full of confused SEO practicioners asking what on earth they should do.

SEO is a long term investment

We see SEO a little like making an investment. You don't put money into an investment and then take it out the following week if there's a drop in return, do you? Investments are, generally, a long term thing - most short term investments are at least 6 months.