CitrusKiwi's Web Design, Internet & Marketing blog
New Years' resolutions are a great thing... IF you carry them out. As Saint Bernard of Clairvaux (probably) wrote, "The road to hell is paved with good intentions"! No plan is bad, but a pla...
I have to admit, I can be bad at following up after a networking event. Kind of dumb really. I invested, at the very least, the time and gas to go there, but don't follow up. Now sure, I may have been...
In the classic, but alas, factually incorrect film "Braveheart", on the eve of his execution William Wallace utters a very stirring line, "Every man dies. Not every man really lives." And Mark Twain s...
Happy New Year (almost)! I know it's a cliche sort of thing, New Years resolutions. I also know that most of us end up breaking all our well-meaning promises to ourselves. This year, along with t...
Ever had this situation... You meet a prospect, who we'll call (very novel!!), John, and it seems your pitch went well. Then you ring back a few days later and they say, "Yeah, I'm probably going to s...
When is a referral not a referral? When it's a lead, a lead being slightly more than a cold call. At worst, a referral should be a warm call, and, if we, the referral giver, do our job right, it shoul...
Ever searched for "<business type> near me" or "...closest"? Google Trends shows that those searches have double in the last 2 years. These searches aren't pitting your business against th...
We're all told to be vigilant about internet scams, and to safeguard our online profiles. But, in trying to do this, have we unwittingly exposed ourselves more than we already were? A few years ...
When we began CitrusKiwi 9 years ago, no merchant processor would touch us. No surprise really. Brand new company, owner brand new to the USA, no credit history. We had a lot going against us. So we w...
One thing is for sure, video is IT! As the Boomers and the Gen Xers become much less of a driving force in the buying market, those in the know see a new trend in how the up-and-coming purchasers - th...
Today, May 25 2018, marks the introduction of a new law in the EU regarding privacy of data. For most of my clients (primarily based in the USA and some in New Zealand and Canada), the EU seems an awf...
First rule of ANY review - good or bad - is to reply PROFESSIONALLY, HONESTLY and COURTEOUSLY. There are 4 reasons for this. First, you encourage those who have left positive reviews by thanking them ...
There is no one right answer. How you can get clients is geographic, demographic and industry related. A properly constructed and optimized website is the foundation for any marketing strategy. Yes, I...
Over the New Year I added a new SSD drive to my computer. Nope, THAT wasn't free, but it was pretty easy, AND it is FAST! In case anyone's interested, I bought a 1Tb Samsung 850 PRO III SSD. Note, get...
If you're like me, you'll have heard that around 90% of all buying decisions start with an online search. And about 60% of those searches are done on mobile devices. A recent survey of 1000 people has...
