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CitrusKiwi's Web Design, Internet & Marketing blog

Get hints and tips about web design, SEO, and things internet. We also discuss online security issues, showcase new client websites and offer hints on marketing and networking.

8 online marketing strategies

What are your marketing strategies?  Are they staying up to today’s trends?  Here are some marketing strategies that we use here at CitrusKiwi Web Solutions to help drive traffic to our site and our customers' sites, establish credibility as a company and turn that traffic into sales.Organic Search Engine Optimization (SEO)People select from the first or second page of search results.  CitrusKiwi provides ongoing SEO services as part of their Web Solution packages as we see this part almost as critical as the actual website itself.  A fantastic, "all-the-bells-and-whistles" website is useless if it appears on even page 4.Keyword ResearchDiscover the words and phrases people are searching for online.  We are addressing this issue even as we are designing the site.  Why wait till after the site's designed and content written?  As the site develops and evolves, we help you continually refine these words and phrases within your site to ensure...
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Content is King!

Website content is the collective information that appears your web pages.  This can be images, text, tables or files.  Typically, at the time of the website's design, the web content is fresh and valuable (assuming it is well researched and written!).  But, as things in your business change, your website becomes out of date or incomplete, and your web content can become stale and boring.  Not only do visitors to your site appreciate up-to-date, fresh information and website content, but so do search engines!No static pagesIn the past, old web sites utilized “static” pages and were somewhat cumbersome for clients to add or edit web content.  Site owners generally needed to rely on their web master or web designer to implement changes to their site and to the website content, which, of course, meant time and money.CMS puts the power in your handsThe breakthrough came with Content Management Systems (CMS), a...
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Color for websites

Feelings & EmotionsColor for website design and for branding definitely matters.  Color is a non-verbal (or non-written) communication.  Colors convey feelings and emotions, often without the viewer being aware of it.  These feelings can be inbuilt (for example, red has been shown to raise blood pressure), cultural (for example in the western world we associate white with weddings) or trendy (many people associate avocado with the 60's & 70's).When thinking about a color for a website, care must be taken to understand who the intended audience is.  Male?  Female?  Old?  Young?  Western? Asian?  Global?  Yes, white is associated with weddings, but that's very much a western idea.  In the Asian continent, white is associated with death and funerals.  An Asian wedding site in white is not going to go down too well!Color for your company's websiteObviously the colors in use in your company are going to dictate to some degree the...
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Blogging for business

Blogging for businessWe often have new clients asking us about blogging for their business website.  "Do I need to do a blog?"  "Are blogs important for a business website?"  "How often do I need to do it?"  "How much time will it take?"  "What do I write about?"  "Can someone else do it for me?"  "I'll be away for 3 weeks and won't have time to blog - what do I do?"Do I need a blog?The answer is no.  But you don't need to SEO your website either - or have a website at all.  The truth is, blogging on a business website is an integral part of SEO and promotion.  Search engines have complicated algorithms to determine the relevancy of a site to the search phrase entered.  Google's algorithm purportedly looks at over 200 factors.  One of these is fresh content.  Blogging for your business is an awesome way to...
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Call me anything but late for breakfast

This is a joke I use from time to time, and it usually gets a smile or two.  Unfortunately it applies to a number of websites I see every day - I'm not sure what to call them, I just hope their owners are getting breakfast!I said in a post a while back that, in the old days - back when I first began writing websites, pretty much anything would pass for a good website.  We didn't have the technology either to design or be found.  It was the age of the online brochure.  But visitors demand more than just a brochure now.  They need action, movement, help, usefulness.Sadly, many site owners just don't get it.  The good news for them, is their sites are so badly optimized that most searchers aren't going to ever find them!  What a waste of effort and money.  Whilst hosting is cheap now, having a...
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Latest design

It's been a quiet start to the year with our attention in other places for much of it.  However, we've been quietly working away at a number of designs, some of which have been totally rewritten with the advent of the latest Joomla version- 1.6 - which has a whole different architecture to the previous version.Our latest creation just went live yesterday and you can check out one of Sacramento's only dedicated real estate attornies in Rita Lingwood by following the Sacramento real estate attorney link.  All of us here at CitrusKiwi wish Rita all the best with the new site!
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Tips for help with emotional and verbal abuse

Hey, don't worry, this is not how we treat our clients!  In fact, our whole marketing strategy is built around our giving our client the best service we can.  That's how we can keep them,and still charg elow monthly fees for the great service we offer.But the purpose of today's post is not to tell you how great we are - after all, what we tell you will be treated with caution anyway - but to introduce you to our latest live site, and our new client Hurt by Love.  Cindy and Doug have a great ministry reaching out to, mostly, abused women in our world, giving them good, solid, practical advice, a listening ear, and a safe haven to find hope.  Cindy is an abuse survivor herself, so doesn't speak out of someone else's experience or from a dry textbook.  Her experience came at a high price.  Doug, her husband,...
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16 mistakes of amateur web designers

I don't doubt that all these are repeated elsewhere, in 1000's of pages.  That's the good, and bad thing, of the Internet.  There's a bunch of information.  Unfortunately, especially when it comes to IT, much of it is out of date (or not updated), totally wrong, or written by armchair amateurs.  You know, some of the same ones that clog up the Internet with horrible web pages that start with "Welcome to my page" or similar.So let's get started......(in no particular order)1. Bloated files/pages.This could really be 2 categories.  Firstly bloated pages.  These are the ones stuffed with gigantic pics that allow you to cook dinner, wash the car AND do you shopping while the page loads.  Second are bloated files.  PDF's are great used properly, but they can be big.  I like to offer my visitors the option of saving/opening a PDF, or viewing as a plain HTML page.  Yes...
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8 mistakes when choosing a web designer

1. Their portfolio has nothing that makes you think, “Yeah, they can handle my website!” Many people look for experience and that can be good too, but, if your designer has years of experience, and their portfolio is lackluster, then that’s what you’ll likely get.  Lackluster.  Look for someone who has a portfolio, but one that makes you go “Wow!” and don’t worry about size.2. Going for the cheapest price. How often do we hear that it’s not necessarily the best option getting the cheapest, but so many people still do.  If you’re doing that, you’re only thinking with your checkbook, and not your head.  Not that paying high prices guarantees quality either, but neither does a low price guarantee a good deal.  As Benjamin Franklin used to say, "The bitterness of poor quality remains long after the sweetness of low price is forgotten."3. You rush them or they rush you.I’m...
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