Passwords and how to store them

Just recently, one of our clients had their GoDaddy account hacked. The hackers, fortunately, only pointed the domain at a random Vietnamese hosting company - it could have been much worse. However, the client had to go through all the hassle of being without a site for over a week, and dealing with getting access to their account so I could reset their settings. It could have been so much worse though.

2-step authentication

If you have an account (like GoDaddy's) that offers 2 step authentication, turn it on. This sends a text to a specified phone number which the person trying to log on must enter to get in. It's a great layer of security, and simple to set up. Is is more painful for you to then log into your account(s)? Of course, that's the point. However, it sure beats being hacked!

So many passwords, so little time...

Anyone who's followed my posts over the years has seen me talk about passwords and what I think constitutes a PW worth having. About 5 years ago I was recommending 8 character PWs, including numbers, upper and lower case and special characters (the ones

Feeling a little low today? Try this link to cheer you up - never fails with me! Warning, you may need an Australian slang book handy.

https://www.youtube.com/watch?v=syPSHe0kzMs

How many times, have you phoned "customer service" and gotten someone you cannot understand. As an "import" it probably happens to me a little more, especially if that call center is based in the South, Though I rang DirectTV last week and got a very helpful girl based in Mississippi, and, while she had a strong Southern accent she was very understandable.

Everything we do in business, especially how we interact directly with client and potential clients impacts our businesses. I cannot understand why companies have "customer service" departments where the customer is clearly unimportant and service is a superfluous word. Yes, no doubt they are cheaper than hiring an American with English skills to do it, but does anyone in management or HR really stop and think what image this portrays to their customers?

My wife used the phrase "status quo" once, and I challenged her that there is no such thing. Everything we do, say, hear, read or experience molds us in one of 2 ways - for better or for

I've had a client, from time to time, ask why they should keep paying their monthly subscription. Fair question. As business-people, we all need to be looking at our expenses and trimming where necessary. First though, let me ask a question. 

Why have a website?

With nearly 90% of all purchases starting life as an internet search there's really no question why. The fact is, whether it's a new hair product, a vacation, a car or even a house, we all head to one of the search engines to start our hunt. And if a business doesn't have a solid web presence, then they're already well behind the pack. So, back to the original question...

Why continue paying every month?

What the client is really asking is, WIIFM (What's In It For Me)? And, again, that's a fair question. Some business-people see adverts on somewhere like Craigslist for a website for $299. Awesome, right? Unlikely. Often these are made by someone "in a galaxy country, far, far away...", who often fails to grasp simple English, and has different waking times to you. Plus it's likely a small 5 page site with zero bells and whistles.

But it's cheap! Of course.

Wow - already January 17, and, to our embarrassment we look at the date of my last post..... The truth is, it's been pretty busy since late last year and then with Christmas and New Year, the blog got a little neglected. And now we're neck deep in revamping our CitrusKiwi site as it needs an overhaul. There have been things we were never totally happy with and we have tons new content going on it; so keep checking back! Expected launch date is the month's end (hopefully this month!! LOL!)

Every year...

We recommend that you look very critically at your site at least once a year. If you're one of our clients, then you'll be getting regular updates about traffic and rankings. From the traffic reports you can determine which pages visitors most frequent, and then you can spend time honing those pages to new-client-producing dynamos! And the others possibly need work too, or at least a more enticing linking to capture people's attention.

FAQs

One page we really encourage clients to have is a FAQs page. Many site owners think they shouldn't give "valuable" info away for free. The truth is, most of it is available somewhere