Phoenix AZ web design blog

When you don't know what you're doing!

  • By Ian Shere , on February 26 2025 15:38
  • 2 min read

Is AI going to put website designer and content creators out of business? Not any time soon. One day? Maybe.

So, I was watching some YouTube videos yesterday and this ad from GoDaddy popped up filling me with zero confidence in their product (and AI in general). With GoDaddy Airo you can do stuff, like build a website, like you know what you doing. Obviously, this means you don't know what you're doing, so how do you understand if AI does something silly? Answer, you don't, so you'll upload a silly "website".

Will GoDaddy's product build you a good-looking website? Possibly. Will it contain quality content, be laid out logically, be correcly optimized? Probably not. 

This is your business, your livelihood. For one, why are you spending time working on something you're not experienced in, that can potentially hurt your business, rather than doing what you're skilled at? Secondly, do you really trust a robot to build an entire, unique website for you? Imagine you're a plumber and you ask your AI "web designer" to build you a plumbing website. Then a second plumber signs up and asks it to build him a plumbing website. How different will they be? Likely very

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Not looking back is a bad thing!

  • By Ian Shere , on September 03 2024 12:09
  • 4 min read

Anyone who knows a little of the Old Testament of the Bible will know the famous story of Sodom and Gomorrah, and how, while fleeing from the city prior to its destruction, Lot's wife looks back and is turned into a pillar of salt. If this story (or the moral behind it if you choose not to believe the story literally) is true, how can I say looking back is sometimes a good thing? It all comes down to the heart attitude (call it "the motive") behind the looking back.

This is NOT a political blog post, but as we head into the election season, this is something we all need to do. I, for one, have, in the past, just blindly voted for the party I've always voted for. Thanks to my darling wife, who has "educated" me, I now look at current policies, as well as looking back at their track record. What have they accomplished? How did they vote in the past? This is not just important, but critical in making an educated and informed choice and acting in a positive

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Do you really need video for your web marketing?

Do you really need video for your web marketing?

  • By Ian Shere , on August 15 2023 09:28
  • 4 min read
Yes! And yes! And yes!

Video on your website isn't just a great idea, it's absolutely critical for reaching the broadest cross-section of consumers.

Recent surveys have shown that more than half of the respondents under 54 want to watch videos rather than read text. And while the 55+ group tended to favor text (though you know a ton of them still watch video too), this is the declining consumer pool with less money (generally). The under 54-year-olds (excluding under 15-year-olds) makeup 2/3 of the population. Why not market to them in their preferred media choice?

Here are some pros of video on your website:

Engagement: Videos are more dynamic and interactive than text or images, which can help capture visitors' attention and keep them engaged for longer periods on your website.

Visual Communication: Videos allow you to convey complex information, concepts, or stories more effectively than text alone. They can help you demonstrate products, explain processes, or showcase your brand's personality.

SEO Benefits: Including videos can improve your website's search engine optimization (SEO). Google often prioritizes pages with video content, potentially leading to higher search rankings and increased organic traffic. You can enhance this Google engagement even more by
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