Yes! And yes! And yes!
Video on your website isn't just a great idea, it's absolutely critical for reaching the broadest cross-section of consumers.
Recent surveys have shown that more than half of the respondents under 54 want to watch videos rather than read text. And while the 55+ group tended to favor text (though you know a ton of them still watch video too), this is the declining consumer pool with less money (generally). The under 54-year-olds (excluding under 15-year-olds) makeup 2/3 of the population. Why not market to them in their preferred media choice?
Here are some pros of video on your website:
Engagement: Videos are more dynamic and interactive than text or images, which can help capture visitors' attention and keep them engaged for longer periods on your website.
Visual Communication: Videos allow you to convey complex information, concepts, or stories more effectively than text alone. They can help you demonstrate products, explain processes, or showcase your brand's personality.
SEO Benefits: Including videos can improve your website's search engine optimization (SEO). Google often prioritizes pages with video content, potentially leading to higher search rankings and increased organic traffic. You can enhance this Google engagement even more by
Video on your website isn't just a great idea, it's absolutely critical for reaching the broadest cross-section of consumers.
Recent surveys have shown that more than half of the respondents under 54 want to watch videos rather than read text. And while the 55+ group tended to favor text (though you know a ton of them still watch video too), this is the declining consumer pool with less money (generally). The under 54-year-olds (excluding under 15-year-olds) makeup 2/3 of the population. Why not market to them in their preferred media choice?
Here are some pros of video on your website:
Engagement: Videos are more dynamic and interactive than text or images, which can help capture visitors' attention and keep them engaged for longer periods on your website.
Visual Communication: Videos allow you to convey complex information, concepts, or stories more effectively than text alone. They can help you demonstrate products, explain processes, or showcase your brand's personality.
SEO Benefits: Including videos can improve your website's search engine optimization (SEO). Google often prioritizes pages with video content, potentially leading to higher search rankings and increased organic traffic. You can enhance this Google engagement even more by
