I put off using Twitter for years. I just seemed an odd little thing, but now, with 150 million plus tweets a day, it's hard to ignore as a viable marketing tool. Everywhere you look you see @<some_name>; TV, billboards, magazines. But are businesses using it correctly. Do they have a plan? Quality control? Metric tracking? Do you?
I've been doing some research on Twiiter methods for business and a client talked to me this week about exactly that. I sent them a somewhat complete email, but, on reflection, realised that I'd not really given them a big how-to, rather a do this. So I sat down today and wrote "The Twitter Method", which is a complilation of all that I'd gleaned. I'm sure, given the ever changing landscape of the net, there's a bunch of stuff not in there, but it's a good starting place for those who've never used Twitter for business. Happy tweeting!