Phoenix AZ web design blog

When you don't know what you're doing!

Is AI going to put website designer and content creators out of business? Not any time soon. One day? Maybe.

So, I was watching some YouTube videos yesterday and this ad from GoDaddy popped up filling me with zero confidence in their product (and AI in general). With GoDaddy Airo you can do stuff, like build a website, like you know what you doing. Obviously, this means you don't know what you're doing, so how do you understand if AI does something silly? Answer, you don't, so you'll upload a silly "website".

Will GoDaddy's product build you a good-looking website? Possibly. Will it contain quality content, be laid out logically, be correcly optimized? Probably not. 

This is your business, your livelihood. For one, why are you spending time working on something you're not experienced in, that can potentially hurt your business, rather than doing what you're skilled at? Secondly, do you really trust a robot to build an entire, unique website for you? Imagine you're a plumber and you ask your AI "web designer" to build you a plumbing website. Then a second plumber signs up and asks it to build him a plumbing website. How different will they be? Likely very

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Not looking back is a bad thing!

Anyone who knows a little of the Old Testament of the Bible will know the famous story of Sodom and Gomorrah, and how, while fleeing from the city prior to its destruction, Lot's wife looks back and is turned into a pillar of salt. If this story (or the moral behind it if you choose not to believe the story literally) is true, how can I say looking back is sometimes a good thing? It all comes down to the heart attitude (call it "the motive") behind the looking back.

This is NOT a political blog post, but as we head into the election season, this is something we all need to do. I, for one, have, in the past, just blindly voted for the party I've always voted for. Thanks to my darling wife, who has "educated" me, I now look at current policies, as well as looking back at their track record. What have they accomplished? How did they vote in the past? This is not just important, but critical in making an educated and informed choice and acting in a positive

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Communication & getting it right

So, we have our place on the market. You all know the stress that comes with that. We got an offer this week, about a week after they viewed the place. Then they wanted an answer by the next morning. The prospective purchaser's realtor must have been a rookie as our counter-offer had about 10 line items in it which were just to correct the rookie blunders she made in the paperwork. Not to mention the fact that she went silent on our realtor for days at a time. Right now, as I write this, after wanting a 12 hour timeframe answer, we're still waiting to hear back from them, and she isn't responding to our realtor at all.

I was taught that, when people contact you, at the very least, you acknowledge their contact; preferably give them a timeframe for a response if you can't immediately respond, or tell the person what you're doing. This interaction has been the polar opposite of what we, at CitrusKiwi, view as a normal.

We all drop the ball

Screw it up... put it right!

It's an unfortunate byproduct of being human - we all screw up sometimes. Decent people respect that if you own up to your part and put it right. Back in the 70's one of New Zealand's iconic retailers, and early mail-order marketers, was LV Martin & Son. They epitomized this attitude with their slogan, "If it's not right, we'll put it right and it's the putting right that counts." 

At CitrusKiwi, we do our best to get it right the first time, but, to our annoyance, we're not immune to missing an email, forgetting a website update or a meeting, or <insert mess-up here>! What we do pride ourselves on is owning our mistakes and doing all we can to make it right. THAT is the proper way to do business. In our opinion.

Own it, and fix it!

A few years ago, we had a situation where Authorize.net (who we use for collecting our payments) failed to alert us to recurring payments of a number of our clients which failed. As we collect payments quarterly, it was some time when we found out clients were behind. To their credit, no one complained about having to catch up; until the catching up started happening. What we didn't realize was that Authorize.net would debit one missed payment the first night, another the next, and so on, until the client was caught up. This annoyed a couple of clients (though they actually owed the money and they hadn't reported we hadn't taken the money out of their account) and they got quite upset at us.

Rather than escalate the situation further, we just refunded one payment (that's 3 month's worth of service) and told them what we'd done. This had the desired outcome that we had happy customers again. Yes, it cost us quite a bit of income, and, no, it wasn't our fault (well, not totally), but, for us, it just seemed a good way for us to keep loyal clients.

Do you want a website company that's on your side?

If you're looking for a website design partner that cares for you and your business, then CitrusKiwi Web Solutions is a great choice. We don't see our job as just web designers, we like to think of the web design process as a partnership or collaboration between us and you. We take time to learn about you and your company, and make suggestions on what pages and features your website would benefit from.

Frustrated with another web design company that seems to be more interested in their check than your website? Or a designer who's AWOL? CitrusKiwi listens, and we pick up the phone. So why not call us today, and experience a new way of doing website design?

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User-friendly website design tips

User-friendly website design tips

Designing a website with a focus on improving customer ease of use involves creating an intuitive, accessible, and efficient user experience. Every website has millions, if not tens or hundreds of millions, of other websites, competing for your potential customer's attention and money. Good enough" is not good enough in today's crowded digital landscape.

Here are some key principles and strategies to consider:

  1. Clear Navigation: Ensure that your website has a clear and consistent navigation structure. Users should be able to find what they're looking for with minimal effort. Use breadcrumbs, search functions, and logical menu structures to assist users in navigating your site. As a rule of thumb, all the most important information should be no more than ONE click away. If, for some reason, you can't make this work on your regular menu structure, consider using links or buttons ion your header area to get those important links front and center.
  2. Responsive Design: With the increasing use of mobile devices, your website must be responsive. This means it should automatically adjust to look good on all devices, including desktops, tablets, and smartphones. While this was once a great idea, it's now one of the major building
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Do you really need video for your web marketing?

Do you really need video for your web marketing?

Yes! And yes! And yes!

Video on your website isn't just a great idea, it's absolutely critical for reaching the broadest cross-section of consumers.

Recent surveys have shown that more than half of the respondents under 54 want to watch videos rather than read text. And while the 55+ group tended to favor text (though you know a ton of them still watch video too), this is the declining consumer pool with less money (generally). The under 54-year-olds (excluding under 15-year-olds) makeup 2/3 of the population. Why not market to them in their preferred media choice?

Here are some pros of video on your website:

Engagement: Videos are more dynamic and interactive than text or images, which can help capture visitors' attention and keep them engaged for longer periods on your website.

Visual Communication: Videos allow you to convey complex information, concepts, or stories more effectively than text alone. They can help you demonstrate products, explain processes, or showcase your brand's personality.

SEO Benefits: Including videos can improve your website's search engine optimization (SEO). Google often prioritizes pages with video content, potentially leading to higher search rankings and increased organic traffic. You can enhance this Google engagement even more by
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