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Why Using AI to Build Your Website is Bad

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By Ian Shere , on April 30 2026 12:20
6 min read

Why Relying on AI to Build Your Business Website Is a Risky Move

Artificial intelligence has rapidly become one of the most talked-about tools in modern business. From content generation to automation, AI promises speed, efficiency, and cost savings. It’s no surprise that many business owners are now turning to AI website builders and AI-generated content as a quick way to get online.

At first glance, it sounds like a no-brainer: faster builds, lower costs, and minimal effort. But when you look deeper, relying heavily—or entirely—on AI to build your website can create serious long-term problems for your business.

Let’s break down why.

The Illusion of “Fast and Easy”

AI tools are marketed as a shortcut: type in a few prompts, click a button, and your website is ready. While that might technically be true, what you get is often a generic, surface-level version of a real website.

A business website isn’t just a collection of pages—it’s a strategic asset. It needs to:

Reflect your brand identity
Speak directly to your ideal customer
Guide visitors toward conversion
Align with your long-term business goals

AI doesn’t truly understand your business. It predicts patterns based on existing data. That means

By Ian Shere , on February 26 2025 15:38
2 min read

Is AI going to put website designer and content creators out of business? Not any time soon. One day? Maybe.

So, I was watching some YouTube videos yesterday and this ad from GoDaddy popped up filling me with zero confidence in their product (and AI in general). With GoDaddy Airo you can do stuff, like build a website, like you know what you doing. Obviously, this means you don't know what you're doing, so how do you understand if AI does something silly? Answer, you don't, so you'll upload a silly "website".

Will GoDaddy's product build you a good-looking website? Possibly. Will it contain quality content, be laid out logically, be correcly optimized? Probably not.

This is your business, your livelihood. For one, why are you spending time working on something you're not experienced in, that can potentially hurt your business, rather than doing what you're skilled at? Secondly, do you really trust a robot to build an entire, unique website for you? Imagine you're a plumber and you ask your AI "web designer" to build you a plumbing website. Then a second plumber signs up and asks it to build him a plumbing website. How different will they be? Likely