Get RAW Shots
This business owner had 2 websites - the regular informational one (which needed a lot of info updating) and a Shopify store. The information one had a menu item - SHOP - to link to Shopify, but not vice versa. As a matter of course, we do not like sending a visitor off to a different website (even one owned by the same person) as it breaks the continuity.
We built a new informational site, and, with the help of some Shopify scripts, embedded the entire Shopify store in the new website, which gives a site visitor a much more seamless experience, and everything is done on the one site.