Phoenix AZ web design blog

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Are phone videos OK to use on websites?

One thing is for sure, video is IT! As the Boomers and the Gen Xers become much less of a driving force in the buying market, those in the know see a new trend in how the up-and-coming purchasers - the Millennials - are consuming online content. Those of us who have been in website design for a while used to design shorter pages, minimizing scrolling. We used images sliders, and (I shudder to even remember) flashing banners and Flash presentations. 

However, Millennials consume differently. They don't care about scrolling (and almost all do it on phones), and they LOVE video, and it doesn't have to be a Spielberg epic production. Take some time to browse through YouTube and look at the content being uploaded. Or scroll (yes, scroll long!!) through Facebook and look at the plethora of "selfie" type videos. THIS is how Millennials are consuming content.

So, to answer the question in the title, "YES!" phone videos are OK to use on your website or blog. Millennials like the spontaneity of the "selfie" type videos, how they capture the moment. But there is a caveat here. While Millennials (and, for that matter, most everyone else) will accept that phone videos generally

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EU, GDPR and you

Today, May 25 2018, marks the introduction of a new law in the EU regarding privacy of data. For most of my clients (primarily based in the USA and some in New Zealand and Canada), the EU seems an awfully long way away. At best, if you're in New York, it's a little over 7 hours flight time to London. Or, if you remember that Britain is, technically, not part of the EU anymore, it's about 7.5 hours from New York to Paris. Unfortunately, in internet time, it's a few seconds at most. And that's where, if you're not ready today, you could be leaving yourself wide open for legal action through your website's behavior.

The EU is tightening up on how and when companies collect, then store, then use private information. We agree that data protection is an extremely important topic, one which most companies fail to take anywhere near enough care over. Just Google data breach 2018 to see the woefully long list of high profile companies who have been hacked. However, we believe the EU has really over-stretched itself with this one. And the reason we believe, or at least part of the reason, is their previous data

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How do you handle a situation where someone has made up a story and falsely accused you of things that NEVER happened on social media?

First rule of ANY review - good or bad - is to reply PROFESSIONALLY, HONESTLY and COURTEOUSLY. There are 4 reasons for this.

First, you encourage those who have left positive reviews by thanking them and adding a little something about why you enjoyed their project.

Second, by adding something about their project, you showcase you areas of expertise and you'll likely jog someone's memory who will say, "Oh yeah, that's exactly what I need!"

Third, for bad reviews, it gives you a chance for damage control. But remember, honesty. If you screwed up, own up! Say what you did to remedy it. If it's false explain it. An honest, polite reply to a bad review will still show you in a good light to future prospects.

Fourth, Google loves seeing replies. Why? Because it tells them (right or wrong) that you're an engaged and active business person who cares about their online reputation. Online reviews are great but so are replies to them.

After that, unless the material is libelous there's not much you can do. As the Brits say, "Keep calm and carry on!"

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Yelp, Manta and Google are always asking me to use their services. How can I use these services for a better online presence?

There is no one right answer. How you can get clients is geographic, demographic and industry related. A properly constructed and optimized website is the foundation for any marketing strategy. Yes, I'm biased because that's what I ​do, but it's also a fact. Make sure your designer knows what they're doing with on-page SEO and it's IMPERATIVE your site is mobile friendly. If it's not, you've immediately driven away almost every Millennial on the planet.

​Google adwords. If you don't know what you're doing they'll send you bankrupt. It's a great way to spend money, but, without good knowledge of how to build campaigns that work, your results will be poor.

​Google business page. A MUST! Equally as important as a website. Why? When you do a search for a product or service and there's a list of 3 at the top of page 1, that's Google business pages. It's a simple way to get your business on page 1 with less effort. Again, it must be done right.

​Yelp, Manta, etc, etc. This is where it become geographic and demographic driven. Except maybe Yelp who I ​wouldn't pay a dime. Somehow they've wriggled out of every lawsuit brought against
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3 free & easy Windows productivity tweaks for 2018

Over the New Year I added a new SSD drive to my computer. Nope, THAT wasn't free, but it was pretty easy, AND it is FAST! In case anyone's interested, I bought a 1Tb Samsung 850 PRO III SSD. Note, get the Pro, not the EVO. They come in all the same sizes, but the PRO has better specs, with double the guarantee - 5 v 10 years.
A new drive meant reloading a bunch of software, so I finally decided to fix some of the little things about Windows that bug me a lot. Here are 3 that have already saved me a load of grief and time.
  • Windows/popups that open at stupidly small sizes. They're just never big enough, right? I am constantly resizing them, only to have to do it again the next time they appear. I found a little program called AutoSizer that allows you to specify not only a size, but a location as well (I now generally use "Center:). 
  • Add to My Places Bar. Ever wish you could add different, custom locations to the side of dialog boxes (like "Open" or "Save")? Now it's easy with PlacesBar Editor!  Download, install, and run (you
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Desktops/laptops/brick and mortar still popular shopping

If you're like me, you'll have heard that around 90% of all buying decisions start with an online search. And about 60% of those searches are done on mobile devices. A recent survey of 1000 people has revealed some very interesting shopping facts.

1. In store shopping is still popular though decreasing over most age ranges. The surprising trend is an increase in instore shopping among the 25-34 age range. Also, families with an annual income of less than $75,000 show an increase in instore shopping.

2. Desktops and laptops still remain popular methods of buying online, however laptops trump desktops. Interestingly, only smartphone ownership and use for shopping online is higher than similar numbers for laptops among 18-34 YOs.

3. Just over 1/3 of wearbles users say they shop with these devices! These devices are most owned by the 25-34 age rang, with 35-44 next.

4. Frequency of shopping decreased across the age range, except for for the 25-34 age range which showed a significant increase.

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Backups

A couple of times in my computing life, I've had that sinking, cold pit in my stomach where I realized that I've lost data and have no backup. It's not a fun moment, but, fortunately for me, the data wasn't irreplaceable. I was stupid, but lucky. With some websites taking hundreds of hours of input, I can't afford to take that chance. We take regular backups and send them offsite. What's the point of a backup if it gets destroyed or stolen with your computer? Or subject to ransomware?

If you own a computer, you MUST ask yourself 2 extremely important questions? 1. Would it matter if I lost all the data on this computer with no way to retrieve it? And 2. How long would it take to rebuild this data and how would it affect my business? And you must also be able to answer them - even if it means realizing that the repercussions would be disastrous.

What's worth backing up?

Any information that is crucial to the continuing smooth operation of your business. It may be as complex as technical drawings, to invoices, to the lowly email. Whatever contributes to your day going well is worth

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What to look for in your SEO company

SEO is one of those industries which has, somewhat fairly, developed a bad reputation as a bunch of "snake-oil" salemen (and women!). How so? If you have a business email you'd have, at least in your life, gotten an email (usually from some foreign company) promising #1 on page 1 of Google - guaranteed! The problem is, no one can guarantee such results (at least shortterm) as no one but Google knows their algorithm that does the ranking. SEO usually takes time and the client needs to view this as an investment and know that they are trying to help their business for the longterm.

The bad news/The lies

"Guaranteed" results are only achievable one way - scamming the system. The problem with this is that Google is smart. They'll catch you. Guess what happens to your ranking then? That's if they don't totally ban your site from their index.

Get to #1 fast! If you want to rank for a really obscure search term, that's possible. But if you're Mr or Mrs Average Businessperson, getting to the top takes time. There's no "quick fix", though some methods and options can have dramatic effects fairly quickly.

I can do it myself.

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  • SEO

Health Care Data Breaches

While Healthcare isn't what we do, data security, and online security in general, is something we're very interested in. I got an email from IDShield today as part of my membership (IDShield is part of the LegalShield umbrella which we are affiliate, and recommenders, of. I thought it so important that I've added as a post so all my readers can be warned - cybercrime is huge and getting bigger.

Is your healthcare data for sale?

There are, alledgedly, 655,000 patient records for sale on a dark web marketplace. The hacker who's selling them, claims they are from 3 separate healthcare databases. Healthcare ID theft is the golden goose of ID theft. Steal someone's credit card details and you can sell them for $50-100 - limited life, limited value. But get hold of someone's medical ID - that's worth thousands to sell, and even more to use.

Read the whole article >>

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Passwords and how to store them

Passwords and how to store them

Just recently, one of our clients had their GoDaddy account hacked. The hackers, fortunately, only pointed the domain at a random Vietnamese hosting company - it could have been much worse. However, the client had to go through all the hassle of being without a site for over a week, and dealing with getting access to their account so I could reset their settings. It could have been so much worse though.

2-step authentication

If you have an account (like GoDaddy's) that offers 2 step authentication, turn it on. This sends a text to a specified phone number which the person trying to log on must enter to get in. It's a great layer of security, and simple to set up. Is is more painful for you to then log into your account(s)? Of course, that's the point. However, it sure beats being hacked!

So many passwords, so little time...

Anyone who's followed my posts over the years has seen me talk about passwords and what I think constitutes a PW worth having. About 5 years ago I was recommending 8 character PWs, including numbers, upper and lower case and special characters (the ones

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