In the past, the Americans with Disabilities Act has, largely, been used against brick-and-mortar businesses to ensure easy access and movement for disabled people in stores.Alarmingly, for website owners, the ADA has turned its sights against online entities - whether or not they have a brick-and-mortar presence. Some high profile lawsuits over the last 12-18 months have had major businesses scrambling to make their websites ADA compliant.

The bad news is... there are no hard and fast guidelines 

Imagine sitting down to take an math exam, and, when you open the test paper envelope, there's a piece of paper that says, "This exam is going to test your math knowledge." and nothing else. It's going to be hard to complete that exam right? 

That's a little like the situation website owners are faced over the ADA and website design. We're told we need to be compliant, just not exactly HOW to be compliant. There are some guidelines - WCAG 1 & 2, Section 508, and PDF Matterhorn. The problem is there's a lack of guidelines on how to interpret it in regards website accessibility and how to implement it properly.

So what should YOU do?

Should you care?

If you

New Years' resolutions are a great thing... IF you carry them out. As Saint Bernard of Clairvaux (probably) wrote, "The road to hell is paved with good intentions"! No plan is bad, but a plan that's never put into action is just as bad.

This New Year, make a resolution to get your website really cranking; and it's not hard to do! In my years of browsing I've seen some pretty horrible, and some pretty awesome, websites. Sadly, I've seen more of the former than the latter. Ever been to a site and thought, "Wow! That's a really cool looking website!" but been unable to find what you want? That's not uncommon. And there's some good reasons for this, but more on that later...

How do I supercharge the website experience for my visitors? 

Google is now placing some pretty heavy emphasis on how users interact not only with your website, but with the results on the SERPs. That's RankBrain and you NEED to understand it and what it's looking for! You can find out more on Neil Patel's article. Or dig deeper into RankBrain here.

Aside from RankBrain, there are really 2 other ranking elements - content and backlinks. And while you have

Happy New Year (almost)! I know it's a cliche sort of thing, New Years resolutions. I also know that most of us end up breaking all our well-meaning promises to ourselves. This year, along with the weight loss, exercise, make-more-money resolutions, resolve this one; 

"I will work on my website to make it more effective this year!"

The world is online more and more, which means your website is competing, online, with more and more sites. This means your site needs to be at its best to just keep your head above water.

Make sure your site is up to date. Frequently I'll go to a site that is still using Adobe Flash animations. Folks, this is outdated technology. Not only will it not display on any of my browsers as I have it disabled by default, but it won't show on Apple products like iPhones and iPads. Then I'll see "Content coming soon" or "Under construction". Yikes! Or I'll view their blog and the last post is 6 months ago, or a year, or YEARS! This lack of maintenance tells your customer you don't care about your online business card. What will they infer about your care of

Ever searched for "<business type> near me" or "...closest"? Google Trends  shows that those searches have double in the last 2 years. These searches aren't pitting your business against those in the next state or even the next city. They are ranking you against your competitors in the SAME town. If you search for "restaurant near me" and you're sitting in Central Auckland you'll get vastly different local results than if you were on the North Shore. Citrus heights will be different to Folsom, and Peoria will be different to Goodyear. So it's vitally important that you local listing information is up to date and relevant.

Reason 1

Their business listings are accurate and optimized. Because we're talking, mainly, about Google, we're, therefore talking about Google Business Listings. Are these up to date? Make sure all your contact details are correct. Add  photos and videos. Don't forget to add all your name variations. You need to do here, everything you can to make your business visible.

Reason 2

They have been proactive in obtaining more, more relevant, and more current reviews. Online reviews are a top ranking element in Google's ranking algorithm. That's why we began offering a great little

 We're all told to be vigilant about internet scams, and to safeguard our online profiles. But, in trying to do this, have we unwittingly exposed ourselves more than we already were? A few years ago, probably through a post on a forum somewhere (I don't remember), I heard about a site called "Have I been Pwned?" From memory, the author of the post touted this as a great way to go and check if your email had been hacked. At the time, there had been a spate of email hack attacks so I went and did a check. Phew! I hadn't been hacked. Now that this latest scam has come around, I have to wonder whether that was a good idea. I mean, really, I had no clue if that site was legit or not. Did I stupidly give hackers a working email address? I haven't linked to the site for a good reason... read on McDuff!

The latest scam is an email giving a password that the author claims to be yours. Interestingly, in one of the 2 emails I've gotten, the password quoted was quite like a password I used about 5-6 years ago (but don't anymore). Initially

When we began CitrusKiwi 9 years ago, no merchant processor would touch us. No surprise really. Brand new company, owner brand new to the USA, no credit history. We had a lot going against us. So we went with PayPal. And, for 9 years, they have provided reasonably good service. Yes, they're expensive; yes, their reporting is a joke; yes, their search and filtering is an even bigger joke. But at least they gave us an account and they've improved from when we first signed up. But, finally, it was time to move on.

So, we signed up with Total Merchant Services. Setup was slow - well over a month to get the account in place and connected with Authorize.net. On top of that, we were never sent any documentation regarding our account - didn't know how to log in even! So, we processed a few transactions, and, despite the initial issues, business seemed to be working. Until last week....

I had a couple of clients say they were having issues setting up their payments. Then I began to get declined emails - Error code 38 - "The Global Payment System identification numbers are incorrect. Call Merchant Service Provider."