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How to Switch Website Providers Smoothly and Safely

How to Switch Website Providers Smoothly and Safely

A website provider change can feel risky when your site brings in calls, bookings and quote requests. The good news is that learning how to switch website providers smoothly is less about technical wizardry and more about having the right plan before anyone moves a file, changes a password, or points a domain elsewhere.

For a small business, the biggest risks are rarely the website design itself. The big reasons are losing access to a domain, interrupting business email, dropping search visibility or finding out too late that key pages and enquiry forms were never backed up. A careful handover protects the parts of your online presence that keep business moving.

Start with ownership, not the new website

Before choosing a new provider or approving a rebuild, confirm who owns the essentials. Your business should have access to its domain registrar account, hosting account, website platform, analytics, Search Console, business email settings, and social media profiles.

This is where many provider switches become frustrating. A former designer may have registered the domain under their own account, built the site in a platform you cannot access, or controlled the only login for hosting. That does not always mean bad intent. It

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How to Outsource Website Management Well

How to Outsource Website Management Well

If your website only gets attention when something breaks, you are not alone. For many small business owners, figuring out how to outsource website management starts after a missed lead, a slow page, a hacked plugin, or another invoice for a tiny update that should have taken five minutes.

The real issue is not just workload. It is that most businesses were never meant to manage hosting, edits, security, speed, SEO basics, reporting, and ongoing updates in-house. Those jobs pile up quietly until the website becomes one more thing dragging on the business instead of supporting it.

Outsourcing website management can fix that, but only if you hand it to the right kind of provider. Done well, it gives you a site that stays current, secure, fast, and useful without you chasing freelancers, learning technical systems, or paying extra every time you need a change.

What outsourcing website management actually means

When business owners hear the phrase, they often think it means hiring someone to make occasional edits. That is only a small part of it. Proper website management usually includes hosting oversight, plugin and software updates, security monitoring, backups, performance checks, content changes, on-page SEO support, form testing, uptime

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Changing a POP3 account to IMAP

Changing a POP3 account to IMAP

Recently, I had the "joy" of changing a POP3 email account to IMAP. It was a worthwhile change for what the customer needed to do with their email, but, surprisingly, I found that the instructions for doing it were quite lacking in full details of the process. So, here we go. But first....

POP3 v IMAP - what's the difference?

POP stands for Post Office Protocol, whereas IMAP stands for Internet Message Access Protocol. So, what's the difference? Why would you use one over the other? Here's what Microsoft say about the 2 types on their site:

IMAP

IMAP allows you to access your email wherever you are, from any device. When you read an email message using IMAP, you aren't actually downloading or storing it on your computer; instead, you're reading it from the email service. As a result, you can check your email from different devices, anywhere in the world: your phone, a computer, a friend's computer.

IMAP only downloads a message when you click on it, and attachments aren't automatically downloaded. This way you're able to check your messages a lot more quickly than POP.

POP

POP works by contacting your email service and downloading all of your

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WCAG2.0 - what is it and should you care?

1990 Americans with Disabilities Act & your website 

We've probably all heard the stories of brick-and-mortar businesses running foul of the Americans with Disabilities Act, and what it meant to them as businesses both financially and disruptively. Now it's coming to a website near you - maybe even yours!

The ADA - a quick history 

Along with it's companion, the 2008 Americans with Disabilities Amendment Act, the legislation was enacted to address equal access for all people regardless. However, due to the early adoption date, the original Act, and, to a some degree, the subsequent Amendment, did little to give guidelines on adoption in the World Wide Web (WWW).

The Act is comprised five Titles, with Title III (Public Accommodations) applying to website design. This title prohibits private places of public accommodation from discriminating against individuals with disabilities. Your website is considered a "private place" which offers "public accommodation". What this means is your website is privately owned and managed (private place), yet anyone who has a computer can get access to it (public accommodation).

The penalties for non-compliance with the provisions of the Act can be quite severe. Under Title III the maximum penalty for a first offence is

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Be afraid, be very afraid!

Yes, I confess, the title is a little melodramatic! However, when it comes to your online and IT security, a little paranoia is a good thing! The truth is, there are people out there just waiting to get you. There's an Alan Parson's Project song "The Voice" that sums it up well in one line... "He's gonna get you!"

(As an aside, Alan Parsons was the sound engineer on Pink Floyd's record breaking album "Dark Side of the Moon".)

Good security protocols are your first line of defense. Make strong passwords and don't leave them lying around. If you're really paranoid, change them regularly. Don't use the same password over multiple sites. 

But good passwords is only part of the solution. With the technology available to hackers today, even the best passwords and security protocols are vulnerable. The second string to your online safety is maintaining good backups. Your backups should be both local and remote for good safety.

Making solid local backups 

Your first step in a solid backup regime is saving locally. This doesn't mean just to your hard drive. Those are day to day use files. I think of backups are archives - most of the time, these

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Don't just READ what you sign, REMEMBER what you sign!

 Remember what (hopefully) your parents taught you? "Don't sign anything till you've read it through!" Totally brilliant advice, but, let's face it, how many of us do? When you signed that life insurance, or car insurance application, did you read ALL the fine print? How about a mortgage or loan doc? You did? Wow, high fives and mega-kudos to you. The fact is, most of us ever read any of the fine print beyond maybe a line or two.

But, if you're signing a loan doc, or, as you will soon learn what prompted this post, a Merchant Services Agreement, you do look at the dollars and cents part of it, yes? And the term? And the penalties (if any) for breaking the agreement early? I think we all do (hopefully!!). But, 1 month, 6 months, 12 months down the track, do we remember what we signed? Perhaps you get the idea where this post may be going....

PayPal is good when you're starting out 

PayPal gets a lot of flak about their "high" fees, and, it's true, their fees are up there with the "best" of them. But they're no worse than most other "convenience" providers such as Square,

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Credit card processing woes

When we began CitrusKiwi 9 years ago, no merchant processor would touch us. No surprise really. Brand new company, owner brand new to the USA, no credit history. We had a lot going against us. So we went with PayPal. And, for 9 years, they have provided reasonably good service. Yes, they're expensive; yes, their reporting is a joke; yes, their search and filtering is an even bigger joke. But at least they gave us an account and they've improved from when we first signed up. But, finally, it was time to move on.

So, we signed up with Total Merchant Services. Setup was slow - well over a month to get the account in place and connected with Authorize.net. On top of that, we were never sent any documentation regarding our account - didn't know how to log in even! So, we processed a few transactions, and, despite the initial issues, business seemed to be working. Until last week....

I had a couple of clients say they were having issues setting up their payments. Then I began to get declined emails - Error code 38 - "The Global Payment System identification numbers are incorrect. Call Merchant Service Provider." 

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EU, GDPR and you

Today, May 25 2018, marks the introduction of a new law in the EU regarding privacy of data. For most of my clients (primarily based in the USA and some in New Zealand and Canada), the EU seems an awfully long way away. At best, if you're in New York, it's a little over 7 hours flight time to London. Or, if you remember that Britain is, technically, not part of the EU anymore, it's about 7.5 hours from New York to Paris. Unfortunately, in internet time, it's a few seconds at most. And that's where, if you're not ready today, you could be leaving yourself wide open for legal action through your website's behavior.

The EU is tightening up on how and when companies collect, then store, then use private information. We agree that data protection is an extremely important topic, one which most companies fail to take anywhere near enough care over. Just Google data breach 2018 to see the woefully long list of high profile companies who have been hacked. However, we believe the EU has really over-stretched itself with this one. And the reason we believe, or at least part of the reason, is their previous data

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Desktops/laptops/brick and mortar still popular shopping

If you're like me, you'll have heard that around 90% of all buying decisions start with an online search. And about 60% of those searches are done on mobile devices. A recent survey of 1000 people has revealed some very interesting shopping facts.

1. In store shopping is still popular though decreasing over most age ranges. The surprising trend is an increase in instore shopping among the 25-34 age range. Also, families with an annual income of less than $75,000 show an increase in instore shopping.

2. Desktops and laptops still remain popular methods of buying online, however laptops trump desktops. Interestingly, only smartphone ownership and use for shopping online is higher than similar numbers for laptops among 18-34 YOs.

3. Just over 1/3 of wearbles users say they shop with these devices! These devices are most owned by the 25-34 age rang, with 35-44 next.

4. Frequency of shopping decreased across the age range, except for for the 25-34 age range which showed a significant increase.

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Google ordered... and complies

It's a truly wonderful thing to see giant, Google, lose one (or 2 in this case). From a designer's and SEO's point of view, Google is like living in olden days when one felt the need to "please the gods". With over 60-70% of search traffic, getting it wrong with Google is bad for business. Because of their economic situation, they have huge power to do pretty much whatever they feel like - even if it's wrong, who can afford to sue them?

However, 2 recent court cases have brought at least the glimmer of a smile to the "Google haters". First in Europe, and now Japan. Courts from both areas have ordered Google to "forget" individuals pasts - including debts, convictions and other "embarrassing" data under Europe's and Japan's tough anti-defamation legislation.

This all seems wondeful, and, for the individuals concerned, it probably is. However, when we view the stats on link removal, Google proudly claims it's removed more than 200,000 from it's search results. This after reviewing some 145,000 requests covering nearly half a million links. Do a search on almost any topic and you'll see page results of millions... is 200k really something to trumpet about? Especially

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