Go to CitrusKiwi's home page

  • Website design
  • Internet marketing
  • Content writing
  • Social media integration
  • Website Redesign
  • Help with blogging for businesses
  • Log & graphic design help

Sponsored advertisement

10 simple ways to give your site credibility

I'm often amazed just how easily the simple, and obvious, things trip us up or cause a disconnect. It's no different with websites. Here are 10 seemingly obvious things that can really stoke the fires of credibility on your website.

1. Easy verification of site information

When you've written articles, invariably there are times, often many times, when you've used a source to help build the content. SO provide your content third party support in the way of citations, references, or links to original content. It's shows YOU have confidence in your material.

2. Be a "real" organization

Ever been to a site trying to find contact info and all you get is a web form? Seems a little shady, right? If I come across this sort of thing, I invariably hit the close button on the window. I figure they can't be very reputable if they have to hide their contact info. So give your phone number, a physical address, perhaps a photo of your offices (exterior), and also include any relevant associations you belong to.

3. Showcase your organization's expertise

If you have experts in your company, or your site contributors are, give their credentials. List any affiliation with respected organizations. Be warned though; linking to disreputable sites has the opposite affect!

4. Be open about the people behind the site

Not the site designer (unless they're part of your company), but consider having a staff bios page with images. Potential clients will feel more at ease knowing a little about who they're talking with.

5. Contact us!

This is just an extension of #2. Make sure full contact details are EASILY locatable on your site. So, firstly, include them, and, secondly, make finding them easy. Sometimes having them in the footer or header makes perfect sense.

6. Professional design

Who hasn't landed on a site that looks as if it was designed by a 3rd grader? Your website is you unsleeping salesperson, your 24/7 brand ambassador. Make it look like it's ready for business and hasn't just rolled out of bed after a very heavy "night-before"!


Keep it simple stupid! We, as designers, can be the worst offenders. There's always the tendency to try and jam as much in as possible. Make your site clear, and easy, to navigate and find information. Site maps are all well and good, but, IMHO, if site navigation is carefully designed, a site map is totally redundant.

8.Extra, extra read all about it!

It's not just the search engines that like fresh content; users do too. If you choose to use dates (this always applies in blogs), make sure the last entry is current. How many blogs have you seen with one entry dated 2 years ago? Doesn't foster a lot of credibility.

9. Hold the ads please

Be careful how many ads you assault your viewers with. They came to look at your content, not to be bombarded with advertising. I'm not saying not to try and monetize your site, but be considerate, and remember the site's primary purpose of promoting you and your business.

10. Avoid errors

Be careful with your content. Use spell check, and even have one or two others look over your content to see it makes sense. And make sure your links work - broken links are very frustrating to users.

Thanks to Stanford.edu for the basis of this post. Their document can be found at http://credibility.stanford.edu/guidelines/.

| Views: 3

Slack blogging and fast computers

Considering how I encourage all my clients to blog, it was with dismay that I looked at my December 2013 last post date! Ouch! I'd plead the 5th, but I'm not sure that covers this. I do have some sort of excuse... really!

At the beginning of January 2014 we moved down to Phoenix, AZ, so most of December was spent packing up, and most of January unpackign what we'd just packed. Except for all the stuff that got stolen... thanks for that whoever you are, I hope my clothes fit...or not!

So we're now settling into a slower paced life in Phoenix than it was in Sacramento. Everyone keeps asking if we like the heat and "You just wait till summer!" We'll see, as we both love the heat.

So that's my excuse for being slack at getting to this. My other part of this little post is something I knew I should do, never got round to myself, but just got done - cleaning up my computer. We all know that, over time, our computers get slower from a build up of all the broken linking, temporary junk, etc, but rarely do we do a good clean up. I thought I was not bad at it, and my computer was only a year old. 4000+ problems later, with some super tweaking, my computer is rocking! So nice to have things happen just like that! So I can recommend Scott at Ack, Inc. Computers in West Phoenix. But forget where he is, he did ALL the work remotely. And he'll remotely keep your computer up to date and protected.

| Views: 31

5 questions to ask yourself about keywords

I guess I'm getting ahead of myself by assuming you know what keywords, or phrases, actually are. In a nutshell, they're the words or phrases people are using in their searches to find you, or businesses like you. So, for me, that's phrases like "website design", "web site design", "web development".

Often, there's a tendency to want to rank for EVERY keyphrase you can think of or keyphrases that are too vague. Examples of vague keyphrases/words are (again, using myself as an example) design, internet, marketing. Design could be architectural, graphic, boat, aeroplane, automobile!

So here's 5 questions to ask yourself about your keywords & phrases BEFORE you talk to your website designer.

  1. How would you describe what you do?
  2. In your opinion, what makes your product or service special? What makes you different from your competitors? In other words, what's your USP (Unique Selling Point)?
  3. What services or products do you consider similar, but aren't your competitors?
  4. Which of your services or products are most profitable for you? Are there any reasons why you would want to push one over another (seasonal, inventory, location, etc)?
  5. Pick you top 10 keywords (in your opinion).

Once you've answered these questions you should have a good list of keywords or phrases that fairly represent your business and what you think people are using to find you. Don't forget to check with your wife, husband, GF, BF, aunt, neighbor, dog, cat, or anyone you think may have a clue! They're all potential clients and will search differently. Once you have that list sorted out, you're ready to talk SEO with your designer, and it will make his/her job easier and their job smoother.

So, do yourself a favor, do your keyword due diligence first!


| Views: 151

2013 Best of award scam

CitrusKiwi Web Solutions LLC has won the "Best of Citrus Heights for Web development 2013"!

Wow!  What an exciting email to receive! Of course, it lost its luster somewhat as I'd had 2 identical emails over the last 3-4 weeks for Web marketing and for Search Engine Optimization.

So what's this "best of <city name> for <your industry>" scam all about?  Money!  Isn't it always?  And this is how it works...

You'll get an email out of the blue stating that you've won. Here's the exact text from the opening line of the one I just received.

CitrusKiwi Web Solutions LLC has been selected for the 2013 Best of Citrus Heights Awards for Web Site Design & Development.

2013 award for web site designThe email goes on to say that I can get "...details and more information..." by viewing their website and giving a link.  So, curious me follows the link and, yowza!, there's my award.  It IS real! <cough, cough> All I need to do now is claim my award by clicking the link.  So I did - well, I clicked the link anyway...

As I suspected, there is a monetary cost to "claiming my award" (the award I knew nothing about and never entered; I mean, WHO judged this?  No one of course!) For $79.99 I can get a wall plaque like the image above which I 'borrowed" from their website, $179.99 for an 8" high "hand-polished optical crystal" award, or, if I was really smart, get them both for just $199.99!  What a deal!

The scam goes by a few different names and locations, but it's pretty much USA-wide.  Kelly McCartney is one name that pops up regularly, but less than previously - guess he/she is getting known! But the outcome is always the same - they want you to buy expensive award for a bogus award.  BBB warns of posting anything like this on your site as it could backfire if visitors realize just how fake the whole thing is.  Won't say much for your credibility.

A fellow web designer in Peoria, AZ (part of greater Phoenix) got the same illustrious award last year. You can see that post here. And BBB posted an article about this scam on their Wisconsin site.

Long and short of it; if you get one of these emails, it's a fake award with a very expensive trophy which YOU pay for! Read: it's a SCAM!

| Views: 178

"To mobile or not to mobile" your website

When I first began designing websites - a long way back in internet terms - in the late 1990's, things were much simpler.  Little completition, little sophistication, little anything! Nowadays, the landscape is vastly different, and the industry has fragmented into many niche sectors - design, mail, SEO, and more.  It's harder and harder as a small business to be all things to everyone.  That's why we decided to move away from offering anything much in the way of off-page SEO and concentrate on what we did well - design and implementation.

Mobile websites - good or bad?

When mobile website first began appearing, they were totally separate sites to the main desktop/laptop site.  You'd see different URLS - m.citruskiwi.com or mobile.citrsukiwi.com (don't bother following those links as they won't work!). These were all well and good - they DID display on mobile devices well, but they often lacked much of their bigger cousin's functionality and were, therefore, very frustrating to use.  They also had the huge drawback that they required maintaining 2 individual websites.  Sure, they shared content, but the framework was different.

In 2010 the term "Responsive website" was coined, but it's not really till this year that responsive websites have exploded. Very simply put, a responsive website is one which detects the device, and size of that device, that the site is being displayed on, and adapts the display to that.  In the case of many tablets, especially in landscape, this means no change.  However, for iPhones or smartphones, this may mean changes to the way the menu displays and the content is presented. The benefit of this method is that only one site is required, and, by and large, all content from the desktop site is still available.

Responsive sites - why bother?

There are some challenges in designing responsively, so why even bother?  Conside these stats from Google:

77% of smartphone owners use their phone for search engines every week.
75% of mobile users state that a lack of a mobile website hurts a brands image.

With the number of mobile phones worldwide expected to exceed the population by 2014, having a mobile-viewable site isn't a luxury, but a necessity. These stats will only grow and you, the business owner, cannot afford to be left behind without a mobile ready site.

The CitrusKiwi responsive website solution

We like to think we keep up with technology so we have been designing resposive sites for some time. What that means is, when we deliver a new website, it will run nicely on all the major browsers on a desktop as well as mobile platforms.  To us, and to our clients, this is a no-brainer.  We want our clients to have the maximum positive exposure on the web - and that means mobile ready sites.

If your website doesn't play well on a mobile device, ask yourself, "Is my site really telling people we're up with the times?".  If not, talk to us - now!

| Views: 156

Contact Us

Our clients say

Discount websites for 501 (c) organisations

Review us here

Review CitrusKiwi at Insider Pages
Review CitrusKiwi at Merchant Circle
Review CitrusKiwi at Sacramento Insights

Grab our newsletter