Why use CitrusKiwi?
Why we do what we do
We love small business! But more than that, we believe that small businesses are the fundamental building blocks of our economy. America doesn't survive and thrive because of the giants like Microsoft, General Motors or McDonald's. Those companies only exist because of small business. Whilst big corporations employ tens of thousands, small businesses of 10 or less employees, statistically, employ at a ratio of around 4:1 over businesses with 11+ employees.
So, because small business is not only a huge employer, but a massive contributor to the economic stability of America, we believe they deserve a better break than they normally get. It's hard to compete with a national chain on even terms. We wanted to help small business thrive, not just survive! Having owned our own small businesses for a combined total of over 30 years, we understand the frustrations and pain (and the fun!) of being small business owners. That's why we came up with our (at the time) pretty unique way of offering our services.
In a nutshell, despite being the backbone of the country, small businesses get a raw deal. Our unique business model is our way of fighting for small business!
How we do what we do
We came to realize that small businesses generally lack in 3 major areas: time, money & expertise.
Fledgling entrepreneurs start their own business to get away from "the current Boss" and have more time and money. Top sales people find that they know more about a product or service than anyone else in the company, and figure that they can do it “better” so they open their own companies, hoping for an immediate landslide of income with less headaches. However, they typically lack the resources or the experience of the administrative, promotional and operational aspects of the business. They underestimate the time and sheer heavy lifting that comes with building a business and a brand.
Lack of time
Once they have their own business, owners find themselves constantly pulled in every direction. Now, they're not only the "technician", but they're the "marketing manager", the "CFO", the "HR department", "accounts receivable" and "accounts payable", the "compliance department", and the list goes on. There just aren't enough hours in the day.
Lack of money
The vast majority of small businesses are cash poor, especially in the first years. Plant and capital purchases, compliance and regulatory fees, payroll, etc, often leave little for other areas, such as advertising, R&D, or the boss' paycheck!
Lack of expertise
Very few businesses start with no technical expertise for their field of endeavor. However, they are usually seriously lacking in expert help in the areas mentioned in "Lack of time".
The CitrusKiwi solution
We knew that we needed to offer a better, easier, and more affordable method to deliver valuable web services to our customers than what was available.
A small, monthly subscription results in a custom website design, professionally hosted with enhanced security, with all of the on-page optimization completed, along with 2 monthly website performance reports, and 12 hours of our time, FREE, every year. We offer 12 hours free because all sites require basic maintenance, updates and technical support at one time or another!
No upfront fees, nothing for 45 days, low monthly subscriptions
What we do
We design (or redesign) great websites that engage your customers and work for you as a professional extension and sales tool for your business. We maintain them and advise you on upkeep. We smooth out your cash flow, take a critical job off your hands and do it right, and give you 12 free hours of expert advice and maintenance each year.
Why do we offer free support? Just like a motor vehicle, your website needs constant monitoring and updating, not only your content, but many backend items too. When new versions of the platform or its components are available (often for security reasons) we immediately install them to ensure your site is in tiptop condition.
If you're struggling to get something new added to your site, you can ask us to do it for free for you! Just send us your needs and we'll get it done - usually within a couple of hours. We're like your free website design department!