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A Small Business Website Redesign Example That Works

A Small Business Website Redesign Example That Works

  • By Ian Shere , on August 08 2026 13:03
  • 5 min read

A small business website redesign example is most useful when it shows more than a prettier homepage. The real question is whether the new site makes it easier for the right customers to understand what you do, trust your business, and get in touch. For a busy local business, that can mean more quote requests without adding another task to the working day.

Consider a typical service business: a family-run plumbing company with a solid reputation, plenty of word-of-mouth work, and a website that has not changed in six years. It technically works. But on a mobile phone, the text is hard to read, the contact number is buried, the services are vague, and the site loads slowly. Potential customers arrive, hesitate, and leave.

This is the kind of problem a redesign should solve. It is not about chasing every design trend. It is about removing friction between a customer with a problem and a business that can help.

Small business website redesign example: a local plumbing firm

Before the redesign, Jacob's Plumbing company in Sacramento had a basic four-page website built by a freelancer who was no longer available. The homepage opened with a large stock image (from Wix,

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How do you handle a situation where someone has made up a story and falsely accused you of things that NEVER happened on social media?

  • By Ian Shere , on May 18 2018 07:08
  • 1 min read
First rule of ANY review - good or bad - is to reply PROFESSIONALLY, HONESTLY and COURTEOUSLY. There are 4 reasons for this.

First, you encourage those who have left positive reviews by thanking them and adding a little something about why you enjoyed their project.

Second, by adding something about their project, you showcase you areas of expertise and you'll likely jog someone's memory who will say, "Oh yeah, that's exactly what I need!"

Third, for bad reviews, it gives you a chance for damage control. But remember, honesty. If you screwed up, own up! Say what you did to remedy it. If it's false explain it. An honest, polite reply to a bad review will still show you in a good light to future prospects.

Fourth, Google loves seeing replies. Why? Because it tells them (right or wrong) that you're an engaged and active business person who cares about their online reputation. Online reviews are great but so are replies to them.

After that, unless the material is libelous there's not much you can do. As the Brits say, "Keep calm and carry on!"

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