Sacramento search engine optimization (Sacramento SEO), what is it and why is search engine optimization so important? Or better still, IS it important?
Let's use Wikipedia's definition as it's right on the money. "Search engine optimization (SEO) is the process of improving the visibility of a website, or a web page, in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results."
There are somewhere between 400 and 500 million searches every day - that's at least 142 billion a year. And there's approximately 255 million websites sporting a colossal 13+ billion web pages. Many in direct competition with you!
Surveys have shown that most Internet surfers never look past page 1 of their search results - that's only 10 listings. If you're even on page 2 of the search results, your business or organization is, for all intents and purposes, for many surfers, invisible. And that means lost customers, lost income, maybe a lost business. And an increasingly large number of people do all their research, selection and even purchasing on the Internet. Your company can now be rejected because of a poor website, or because the one you do have never gets found!
A politician would answer, "Yes"..... and "No"! Or "We can neither confirm nor deny!"
The good news is that there is help and there is hope.
As part of our standard website design process, we consider Sacramento search engine optimization (Sacramento SEO) as we design. The content we write, or polish, directly reflects our goal of a page 1 listing for you. And there are many other on page SEO factors which directly effect your site's ranking. We carefully, and expertly, craft intelligent title tags, header tags and keyword and keyphrase rich content. The start of any great SEO plan begins with a quality on page SEO system. We make sure your pages work as hard as they can to contribute to your overall Sacramento SEO strategy.
But on page SEO is only part of the answer. Google, the world's largest search engine, gives much weight to off page SEO. This is the time consuming part of Sacramento search engine optimization. With a simple checklist, it's relatively easy to on page SEO. However, after that, it can be a slow grind. It requires time, patience, knowledge and monitoring. More time than most business owners have to spare. However, we have a fast-start off page SEO system which we offer to all our clients - the first month free of charge! Part of our "Thank you!" for choosing CitrusKiwi.